Transforming An Established Kitchenware Brand

Bella's Fits-Anywhere Collection

Chic modern design with a minimalist kick. We contributed to Bella's visual brand language makeover, which combines pleasant pastel colorways, and soft geometric forms. These compact appliances can hide away invisibly, or make a bold countertop statement. The dial interface and indicator lights are clear and easy to use.

Client: Bella Kitchen
‍Role: Industrial Designer at cozzolino studio
Responsibilities: Research, concept development, CAD, rendering, slide decks
Software: SolidWorks, Keyshot, Adobe CS, Sketchbook
Team members: Quin Boucher (Industrial Designer) and Steve Cozzolino (Director)
Released: Late 2024 and Early 2025

Old Bella Designs

New Bella Designs

4 Themes of New Bella

01: Minimalist

02: Chic

03: Nesting + Stacking

04: Folding + Storage

Process

Phase 01 - Sketching

Phase 02 - CAD + Rendering

Bella's Experiential Brand Language

Not just Visual. Not just Functional.

01: Vertical Line Texture

02: Soft Form

03: Sleek Interface

04: Made to Store

The Results

Old Bella Designs

New Bella Designs

An Instant Hit - "#1 New Release" on Amazon.

Google Trends data from past 3 years for "Bella Griddle". Measured in searches per week.

01: Fold & Store Dual Temp Griddle

CONTRIBUTION: Research + Development - Primary, CAD (SolidWorks) - All, Internal Visualization(KeyShot) - All

02: Make & Take Electric Skillet

CONTRIBUTION: Research + Development - Primary, CAD (SolidWorks) - All, Internal Visualization(KeyShot) - All‍

03: Snack & Store Mini Waffle Maker

CONTRIBUTION: Research + Development - Secondary, CAD (SolidWorks) - Secondary, Internal Visualization(KeyShot) - Primary

04: Rocket Blender Boost

CONTRIBUTION: Research + Development - Secondary, CAD (SolidWorks) - Secondary, Internal Visualization(KeyShot) - Primary